Shatta Wale Calls Out Lack of Support for Ghanaian Content Creators
Ghanaian dancehall icon Shatta Wale has launched a pointed critique against the government and key figures in Ghana’s creative arts industry, accusing them of failing to recognize and support the vital role content creators play in the entertainment ecosystem.
In a passionate post on X (formerly Twitter) dated May 3, 2025, the ‘On God’ hitmaker expressed deep frustration over what he described as a systemic lack of understanding.
“I don’t think the creative arts industry in Ghana and even Ghana government truly understands who content creators are,” he wrote.
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Content Creation Is a Career — Not a Side Hustle
According to Shatta Wale, content creation is not just a hobby or side hustle. It is a full-time career that demands time, capital, strategy, and consistency—attributes often overlooked by industry gatekeepers and policymakers.
“These individuals have chosen this path, sacrificing their time, investing in equipment, building teams, and creating platforms from scratch. It’s not just a hustle; it’s a serious business,” he emphasized.
This comes at a time when digital creators in Ghana are steadily growing their influence on platforms like YouTube, TikTok, and Instagram, despite facing minimal institutional support.
Misconceptions About Digital Creators Still Persist
Shatta Wale also addressed the misconception that content creators “just make money from YouTube,” arguing that their success involves far more effort than many realize.
“Please don’t say they’re ‘making money from YouTube’ like it’s some overnight success. The education and discipline required to build on YouTube is far deeper than what you’ve been told. It’s not easy, my guy,” he stated.
This reflects a larger issue within Ghana’s entertainment scene, where traditional sectors often fail to evolve alongside digital media trends.
Entertainment and Content Creation Go Hand in Hand
The dancehall superstar went further to draw a clear connection between content creation and the larger entertainment industry, saying both must be nurtured together to achieve real growth.
“Entertainment and content creation go hand in hand. With the right support, these platforms can grow and contribute massively to the industry,” he said.
Shatta Wale’s commentary resonates with ongoing concerns voiced by Ghanaian YouTubers, filmmakers, and digital creatives about the lack of funding, visibility, and training.
For example, groups like Creative Arts Agency Ghana have been urged to engage more proactively with digital content stakeholders.
Shatta Wale Plans to Spotlight Local Creators
As part of his commitment to the digital creative space, Shatta Wale revealed plans to personally highlight and uplift Ghanaian content creators through interviews and collaborations.
While details of the initiative are yet to be released, his intent signals a step toward building a creator-first culture in Ghana’s entertainment scene.
A Wake-Up Call for Industry Stakeholders
Shatta Wale’s public outburst is not just an artist venting frustration—it’s a call to action for industry stakeholders to rethink how they value and support digital creativity. In an era where content drives culture, ignoring creators is no longer an option.