Ghanaian rap icon Sarkodie has taken a moment to encourage the next generation of artists with valuable words of wisdom about surviving and thriving in today’s fast-paced music industry.
In a tweet shared on May 1, 2025, the BET Award-winning rapper addressed the emotional and professional struggles many young musicians face in the age of social media and instant feedback.
“Ignore the Noise and Focus on the Art” – Sarkodie
The ‘Adonai’ hitmaker spoke directly to upcoming musicians, acknowledging the temptation to measure success through likes, shares, and trends—a method he believes is misleading and harmful in the long term.
“This era is a bit crazy because you feed off instant feedback to assess your career, but that ain’t realistic,” he wrote.
Despite understanding the difficulty of breaking away from online validation, Sarkodie urged artists to push forward with discipline, consistency, and most importantly, a love for their craft.
Sarkodie Urges Young Musicians to Stay the Course
He continued by offering advice that stems from over a decade of industry experience:
“Just keep your head under the water and keep going. Most importantly, make sure you enjoy your art. Not every song will be huge on the airwaves but that means nothing. Just make good art for your core audience and stay consistent!”
A Message Rooted in Legacy and Longevity
Sarkodie’s message is a reminder that longevity in the music industry isn’t built on viral moments alone. It’s built on authenticity, perseverance, and the ability to connect deeply with your fanbase.
For more on Sarkodie’s journey and thoughts on the music business, visit his official website or follow him on X (formerly Twitter).
Sarkodie’s open advice is a timely reality check for young musicians navigating an industry that often values popularity over purpose. His encouragement is not just motivational—it’s a call to build a career that lasts, not just a hit that fades.