The 10 Most Visited Websites in Ghana (2025): What They Tell Us About Ghanaian Digital Trends

Ghana’s Growing Digital Footprint: Understanding the Online Landscape

The digital ecosystem in Ghana continues its remarkable evolution, with internet penetration now reaching unprecedented levels across urban and rural areas alike. As smartphone affordability improves and mobile data becomes more accessible, Ghanaians are spending more time online than ever before. This comprehensive analysis explores the ten most-visited websites in Ghana as of 2025, offering invaluable insights into user behavior, content preferences, and digital trends that shape this vibrant West African market.

For businesses, marketers, and content creators targeting Ghana, understanding where users spend their time online isn’t just interesting—it’s essential intelligence that can inform everything from content strategy to advertising spend. Each of these digital destinations reveals something unique about Ghanaian online habits and cultural priorities.

1. Google.com – Ghana’s Gateway to the Internet

The Dominance of Search in Ghana

With an astounding 179 million monthly visits from Ghana alone, Google firmly maintains its position as the country’s most visited website. Far more than just a search engine, Google represents the starting point for virtually every online journey Ghanaians undertake.

Why Ghanaians Use Google Daily

• Information Access: From breaking news and sports results to weather forecasts and health information
• Academic Research: Students and educators rely heavily on Google for educational resources
• Job Hunting: Many Ghanaians begin their employment search with specific Google queries
• Local Business Discovery: Small business searches have increased 47% year-over-year

According to research from Think with Google Africa, mobile search queries in Ghana have grown by over 40% since last year, with voice search showing particular momentum in areas with lower literacy rates.

SEO Tip: Optimize for Google Ghana

If you’re targeting the Ghanaian market, ensure your content includes location-specific keywords like “Ghana news,” “job vacancies in Accra,” or “buy phone Kumasi.” Google My Business optimization is essential for local enterprises wanting visibility in Ghana’s digital marketplace.

2. Facebook.com – The Social Nerve Center

Facebook’s Role in Social and Business Communication

With approximately 62.78 million monthly visits, Facebook remains deeply embedded in Ghana’s digital culture. Its versatility as a platform for personal connections, business marketing, and news distribution keeps users returning daily.

Facebook for Business in Ghana

• Marketplace: Now Ghana’s second-largest e-commerce platform for buying and selling goods
• Ads: Facebook’s advertising platform has become essential for Ghanaian SMEs seeking affordable customer acquisition
• Groups: Niche communities have flourished, from parenting circles to agricultural collectives sharing farming techniques

Meta for Business reports that Ghana has one of the highest engagement rates for business pages in Africa, with users spending an average of 3.2 hours daily on the platform.

3. YouTube.com – Ghana’s Favorite Streaming Platform

Visual Content Is King

With over 27 million monthly visits, YouTube ranks as Ghana’s third most visited website. The platform has evolved from casual entertainment to a comprehensive resource for education, news, and skill development.

Trending Content Categories in Ghana

• Music Videos: Gospel music and Afrobeats dominate, with artists like Black Sherif and Diana Hamilton consistently trending
• Comedy Skits: Local comedians have built massive followings through YouTube-first content strategies
• How-to Guides: Practical tutorials on everything from farming techniques to tech reviews
• Educational Content: Exam preparation videos peak during WASSCE and BECE seasons

According to YouTube Culture & Trends, Ghanaian content creators saw a 65% increase in monetization opportunities throughout the past year.

SEO Tip: Use Local Language Keywords

Content creators targeting Ghana should integrate Twi, Ga, or Ewe phrases into video titles and descriptions. Videos incorporating local languages see engagement rates up to 4x higher than English-only content, according to the Creator Academy.

4. SportyBet.com – Betting on the Rise

The Boom of Online Sports Betting

With 21.89 million monthly visits, SportyBet continues to dominate Ghana’s online betting market. Its intuitive interface, quick payouts, and mobile-first design have made it the platform of choice for sports betting enthusiasts.

Popular Features

• Live Betting: Real-time wagers during matches account for 65% of all bets placed
• Promos and Bonuses: Competitive welcome offers and loyalty programs
• Mobile Optimization: Over 92% of users access the platform via smartphones

Research from GeoPoll indicates that sports betting participation has increased by 27% among Ghanaian men aged 18-35 since 2023.

5. Xvideos.com – Navigating Adult Content Access

Unfiltered Insights into Ghanaian Browsing Habits

With 13.26 million monthly visits, this adult content site maintains a significant presence in Ghana’s digital landscape. While sensitive, this traffic pattern reveals important aspects of digital consumption behavior.

Implications

• Digital Literacy: Highlights the need for comprehensive online safety education
• Need for Age-Restricted Browsing Tools: Organizations like Ghana’s Internet Society advocate for better digital safeguards
• Privacy Concerns: Increasing demand for VPN services and private browsing options

6. GhanaWeb.com – Ghana’s Digital Newspaper

Reliable, Comprehensive, Local

As Ghana’s most-visited local news website with over 132 million annual views, GhanaWeb has established itself as the digital newspaper of record. Its comprehensive coverage spans politics, business, sports, entertainment, and opinion.

What Sets GhanaWeb Apart

• User-Generated Content: The platform’s “SayItLoud” section allows citizens to submit their own news and perspectives
• Wide Political Spectrum: Coverage that attempts to represent diverse political viewpoints
• Diaspora Engagement: Significant readership among Ghanaians living abroad, making it a vital connection to home

The Reuters Institute Digital News Report identifies GhanaWeb as having the highest trust rating among digital news sources in Ghana.

7. MyJoyOnline.com – Credible Multimedia Journalism

Trusted Voice in Broadcast and Online News

As the digital extension of Joy FM and the Multimedia Group, MyJoyOnline has successfully translated its broadcasting reputation into digital credibility. The platform seamlessly integrates print, radio, and TV news into a cohesive online experience.

Highlights

• Breaking News Alerts: Push notification system with over 1.2 million subscribers
• Live Radio Streaming: Digital access to Joy FM’s popular programs
• Investigative Journalism: Award-winning exposés on corruption and social issues

8. CitiNewsroom.com – Fresh, Sharp and Authoritative

The Future of Digital Journalism in Ghana

CitiNewsroom has carved out a distinct niche with its youthful editorial team and incisive coverage of current affairs. The platform’s modern approach to news delivery resonates particularly with younger, educated Ghanaians.

Audience Appeal

• Educated, Urban Youth: Primarily attracts college-educated professionals under 40
• Policy Watchers and Business Leaders: Known for detailed analysis of government policies and business trends
• Data Journalism: Leading the way in visualization and data-driven reporting

9. PeaceFMOnline.com – Where Tradition Meets Modern Media

Radio-Focused Digital Platform

Peace FM Online successfully bridges the gap between traditional radio broadcasting and digital media consumption. Its focus on local language content makes it especially popular among older Ghanaians and rural populations.

Strengths

• Twi Language Content: One of the few major news sites offering substantial content in Ghana’s most widely spoken language
• Daily Devotionals and Gospel Content: Catering to Ghana’s deeply religious population
• Entertainment News: Comprehensive coverage of celebrity news and entertainment industry developments

10. 3News.com – Comprehensive Multimedia Coverage

News from Every Corner

Rounding out the top ten is 3News, the digital platform of Media General’s TV3 network. The site delivers round-the-clock news updates with a strong emphasis on video content and interactive features.

Notable Features

• High-Quality Video Reports: Leveraging TV3’s broadcast resources for digital storytelling
• Civic Engagement: Interactive polls and community discussions
• Election Coverage: Renowned for comprehensive coverage during election cycles

What These Rankings Reveal for Digital Strategy in Ghana

Insights for Digital Marketers

• Google and YouTube dominate information seeking: SEO and video marketing are non-negotiable for visibility
• Social commerce via Facebook is thriving: E-commerce strategies should include Facebook Shop integration
• Local news sites are powerful PR channels: Consider guest posting or sponsored content on GhanaWeb, MyJoyOnline, and CitiNewsroom
• Mobile optimization is essential: Over 87% of Ghanaian internet traffic comes from mobile devices, according to the Ghana Statistical Service

Key Takeaways for Businesses

1. Invest in video content: Ghana’s preference for visual media is clear from YouTube’s strong position
2. Localize your approach: Content in Twi and other local languages significantly outperforms English-only material
3. Leverage social commerce: Facebook’s Marketplace has become a critical sales channel
4. Consider news site partnerships: Ghana’s top news platforms offer high-visibility advertising and partnership opportunities
5. Understand the sports connection: The popularity of betting sites reveals opportunities for sports-related marketing

The Road Ahead: Ghana’s Digital Future

As internet infrastructure continues to improve across Ghana, we can expect digital behavior to evolve further. 5G implementation in major cities, declining data costs, and increasing smartphone penetration will likely accelerate content consumption and e-commerce adoption. Businesses that understand these trends and adapt their digital strategies accordingly will be best positioned to succeed in Ghana’s growing online marketplace.

For marketers, content creators, and businesses looking to establish or expand their presence in Ghana, these top 10 websites provide a roadmap to where attention is focused and how Ghanaians are engaging online. By aligning your digital strategy with these insights, you can more effectively reach and engage with this dynamic market of over 32 million potential customers.