Ghanaian Afrobeats star King Promise has clinched the highly coveted Artiste of the Year award at the 26th Telecel Ghana Music Awards (TGMA), marking a monumental moment in his musical journey.
The โTerminatorโ hitmaker, who has steadily risen through the ranks of Ghanaโs music scene, finally claimed the top honour after being nominated for the category two years in a rowโ2024 and 2025.
A Night of Multiple Wins
King Promise didnโt just walk away with the Artiste of the Year title. He also swept up three additional awards:
- ๐ Best Afropop Song
- ๐ Best Afrobeats/Afropop Artiste
- ๐ Best Album/EP of the Year
His award-winning project and back-to-back hit singlesโincluding Paris, Continental, Favorite Story, and Too Sexyโcemented his dominance in 2024 and into 2025.
An Inspirational Acceptance Speech
In an emotional moment, King Promise addressed the crowd and fans worldwide, using his journey to encourage dreamers everywhere:
His speech struck a chord with many, highlighting the importance of perseverance, self-belief, and divine timing.
King Promiseโs Global Momentum
Beyond local achievements, King Promise’s international footprint has expanded rapidly over the past year. In 2024, he embarked on the “True to Self” world tour, with performances in
- Detroit, Tokyo, Hamburg, Vienna, Paris, Amsterdam
- Major festivals including Afro Nation, GhanaFest, and more
- A headline show in London and shared stage with global icons like Lil Wayne, Asake, and Rema
These milestones contributed significantly to his 10 nominations at the 2025 TGMAs.
Strategic Promotion by Tilly Akua Nipaa
In a calculated push ahead of the awards, media personality Tilly Akua Nipaa was appointed head of PR for King Promiseโs campaign in April 2025. Her strategy helped amplify awareness of the artistโs work, leading up to this major win.
A Resilient Journey
Since his breakout year in 2021, King Promise has consistently earned nominations at the TGMAs, but the top prize eluded him until now. After falling short in 2024, losing to Stonebwoy, his victory in 2025 feels all the more deserved.