Popular Nollywood actor and filmmaker Yul Edochie is back in the spotlight—not for controversy this time, but for a fresh endorsement deal that has social media buzzing. The outspoken actor announced on April 16, 2025, that he had officially signed on as a brand ambassador for an online lottery platform, adding another win to his growing portfolio.
In classic Yul Edochie fashion, the actor took to Instagram to celebrate the milestone with a confident video, showing him in high spirits while promoting the new brand. But it wasn’t all smiles and champagne—he also took the moment to fire subtle shots at his critics, claiming that some people are visibly upset about his continued success.
“Let the Endorsements Keep Hurting You”– Yul Tells Haters
In the caption that accompanied his video, Yul didn’t hold back. He expressed gratitude to his fans while offering a cheeky message to those he believes are envious of his progress:
“My endorsement dey pain so many people. Make e pain una well well. The people that are happy for me, God bless you. May happiness follow you. The ones wey e dey pain, make e dey pain una well well.”
He continued his post with an even bolder message:
“Enemies una never see anything. More big wins coming. E go dey pain una well well. High BP go join. As e dey pain dem, my people let’s keep winning.”
Yul Edochie’s Unapologetic Energy
This latest development comes at a time when Yul Edochie has been facing mixed public perception over personal decisions and controversies involving his family life and social commentary. Despite the backlash, Yul has maintained an unbothered persona, frequently engaging his fanbase with motivational posts, acting updates, and now, endorsement wins.
The actor’s unapologetic celebration of his new deal seems to reflect a renewed focus on growth, brand building, and staying unshaken by negativity. For his loyal supporters, it’s a reminder that Yul is still very much in the game, whether it’s on-screen or in business.
A Boost for Brand Yul
Endorsement deals are no new territory for Yul, who has previously partnered with brands across fashion, lifestyle, and tech. However, this particular win is noteworthy as it follows months of public scrutiny, proving that brands still see value in his influence and reach.
The online lottery platform he now represents hopes to tap into his massive following, especially among younger demographics and Nollywood fans across Africa.
Social Media Reacts
What’s Next for Yul?
With promises of “more big wins coming,” it seems Yul is gearing up for even more major moves in 2025. Whether it’s acting, directing, politics, or business, the actor remains a polarizing yet undeniable force in Nollywood and beyond.
Love him or not, Yul Edochie knows how to stay trending. And from the looks of it, he has no plans of slowing down anytime soon.