Standard Chartered, Prudential, and Stanbic Bank Lead Ghana’s Banking Sector in 2024 KPMG Survey
According to the 2024 KPMG West Africa Banking Industry Customer Experience Survey, Standard Chartered Bank has emerged as the top performer in retail banking for the year ending 2024. The bank achieved a Customer Experience (CX) score of 81.4, outperforming competitors like Stanbic Bank (80.0), Zenith Bank (78.7), CalBank (78.5), and Fidelity Bank (78.2).
The survey, which evaluated banks on service quality, digital banking efficiency, and overall customer satisfaction, revealed that Ghanaians prioritize security, seamless digital experiences, and competitive loan services when selecting their banking partners.
For more insights into Ghana’s banking sector, visit KPMG Ghana.
Prudential Bank Leads SME Banking Segment
Prudential Bank claimed the top spot in the SME banking category with an impressive CX score of 88.0. GTBank followed closely with 85.1, while CalBank (84.6), Access Bank (83.4), and ABSA (83.4) rounded out the top five.
The survey highlighted that SMEs value loan processing speed and favorable interest rates. However, delays in loan approvals remain a significant challenge for businesses seeking quick access to credit.
To learn more about SME banking services, check out Prudential Bank Ghana.
Stanbic Bank Tops Corporate Banking Rankings
In the corporate banking segment, Stanbic Bank led the pack with a CX score of 80.2, narrowly edging out Zenith Bank (80.0). Fidelity Bank secured third place with 79.7, followed by Access Bank (78.7) and ABSA (78.0).
Corporate clients emphasized the importance of reliable digital platforms and efficient loan services. The survey noted that while many banks have improved their mobile banking offerings, personalization and service reliability remain critical differentiators.
For more details on corporate banking solutions, visit Stanbic Bank Ghana.
Digital Banking Trends Shaping Ghana’s Financial Sector
The 2024 KPMG survey underscores a growing shift toward digital banking in Ghana. Customers now expect faster transactions, enhanced security, and improved accessibility to loans. While many banks have upgraded their mobile banking platforms, the report suggests that banks must focus on personalization and consistent service delivery to maintain a competitive edge.
For SMEs and corporate clients, the speed of loan approvals and competitive interest rates are key factors influencing their choice of banking partners. However, the survey revealed that delays in loan processing remain a significant concern for businesses.